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Les Modeles De Localisation-Allocation

Author

Listed:
  • Belu Mihaela

    () (Bucharest University of Economics, Faculty of International Business and Economics)

Abstract

The research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good location is one way to beat the competition. Location is a key factor in the retailing mix. Retailers should consider such a decision as carefully as pricing, promotion, and other elements of the marketing mix.

Suggested Citation

  • Belu Mihaela, 2008. "Les Modeles De Localisation-Allocation," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 557-562, May.
  • Handle: RePEc:ora:journl:v:1:y:2008:i:1:p:557-562
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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/121.pdf
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    1. repec:aes:amfeco:v:45:y:2017:i:19:p:493 is not listed on IDEAS

    More about this item

    Keywords

    localization - allocation models; trading area; site evaluation; geomarketing;

    JEL classification:

    • N73 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - Europe: Pre-1913
    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation

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