IDEAS home Printed from https://ideas.repec.org/a/nwe/iisabg/y2021i3p84-100.html
   My bibliography  Save this article

Features of Intellectual Property Rights Management as Part of the Business Strategy of the Company. Trademark Licensing

Author

Listed:
  • Nikolay Bratov

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The owner's property right of material objects like products, which are part of а company’s portfolio, usually transfers to another individual in the process of their commercialization and more specifically in their purchase and sale. Тhings are not the same when we talk about owner’s rights of Intellectual property. Due to the non-material form of the objects, which are part of the system of Intellectual property, for example trademark, owners can keep their property right of trademark although it is commercialized. This is possible through the opportunity for licensing. In short, the owners provide their right of Intellectual property to a third party under mutually agreed terms. In return, the third party makes different forms of payments. Do we know how to take the maximum of this opportunity and more specifically when we talk about trademark licensing which is a part of our business strategy? The purpose of this publication is to give answers to some fundamental questions.

Suggested Citation

  • Nikolay Bratov, 2021. "Features of Intellectual Property Rights Management as Part of the Business Strategy of the Company. Trademark Licensing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 84-100, September.
    • Handle: RePEc:nwe:iisabg:y:2021:i:3:p:84-100
    as

    Download full text from publisher

    File URL: https://www.unwe.bg/doi/alternativi/2021.3/ISA.2021.3.06.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Intellectual property; Management; business strategy; licensing of rights; trademark;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:iisabg:y:2021:i:3:p:84-100. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.