China’ Image: A Theoretical and Practical Framework

The present paper has three main research objectives. First, we define a country’s image through its principal dimensions, channels of communication (including the Public Diplomacy) and impact on the international relations framework. Second, we underline the specific determinants of China’s image worldwide. The literature review emphasizes this country’s distinctive “assets and liabilities”, taking into account the role played by the political system in the Chinese economy, external factors, associated with the generally accepted norms and values, the geographical distance that hinders the direct contact and mutual understanding. Third, on the basis of recent studies, we analyze how China is perceived in different regions/countries and demonstrate that the economic rationale of international relations is stronger than that induced by a partner country’s image.