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Modern Methods For Influencing Supply And Demand On The Service Market

Author

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  • SVETLA TZVETKOVA

    (University of National and World Economy, Economics of Transport Department)

Abstract

The economic nature of services differentiates them from material goods and determines the specificity of the service market, which in turn stipulates various approaches in the management of market segments. On one hand, this field obeys the universal laws of market economy; on the other hand, all services have unique characteristics which greatly differentiate them from those of goods, such as immateriality, indivisibility, fragility, fickleness of quality and unevenness in time. All these peculiarities of services should be taken into account when developing the various methods which are designed to affect the market elements by stimulating the supply and demand for them, for example. The present article indicates the modern effective methods for influencing supply and demand on the service market, given its specific characteristics.

Suggested Citation

  • Svetla Tzvetkova, 2018. "Modern Methods For Influencing Supply And Demand On The Service Market," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 204-210.
    • Handle: RePEc:neo:journl:v:14:y:2018:i:2:p:204-210
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    More about this item

    Keywords

    service market; specific characteristics of the service market; influencing supply and demand; methods for affecting market elements;
    All these keywords.

    JEL classification:

    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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