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Modern Marketing Approaches For Studying The Marketing Passenger Freights By Land Transport

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  • Svetla Tzvetkova

    (University of National and World Economy, Sofia)

Abstract

In today’s conditions of dynamic market development, companies that carry out passenger freights use the concepts and methods for market research in order to improve quality, increase their competitive power and stable development, and reduce the number of risks that accompany transport activities. Marketing studies help provide information about the transport firm’s environment and identify the problems related to its activity. A typical characteristic of companies that carry out passenger freights by land transport is that the approaches, methods and mechanisms they implement for the purpose of their marketing research have to be consistent with the type of transport as well as the specificity of the market. The present article reveals modern approaches for studying the transport market, in accordance with its characteristic features.

Suggested Citation

  • Svetla Tzvetkova, 2018. "Modern Marketing Approaches For Studying The Marketing Passenger Freights By Land Transport," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 279-292.
    • Handle: RePEc:neo:epjour:v:6:y:2018:i:2:p:279-292
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    Keywords

    marketing approaches; marketing research of the market for passenger freights by land transport;

    JEL classification:

    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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