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Peculiarities In Transport Marketing Management

Author

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  • SVETLA TZVETKOVA

    (University of National and World Economy, Bulgaria)

Abstract

Transport marketing is a system for organizing and managing the activity of transport and transport-forwarding enterprises, companies and firms for providing transport services based on a complex study of the transport market and consumer demand for transport production in order to create the best conditions for its realization. Transport marketing has its specificity due to the fact that marketing activities in transport manifest themselves in an overly dynamic environment and that the manufacturing and consumption of transport services coincide in terms of place and time. This complicates the goal of transport marketing for maximum analysis and recognition of consumer interests and the market’s conjuncture, forecasting the trends for its development, designing and realizing the marketing program.

Suggested Citation

  • Svetla Tzvetkova, 2018. "Peculiarities In Transport Marketing Management," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(1), pages 19-33.
    • Handle: RePEc:neo:epjour:v:6:y:2018:i:1:p:19-33
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    More about this item

    Keywords

    management of transport marketing; realizing the marketing program in transport company;

    JEL classification:

    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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