IDEAS home Printed from https://ideas.repec.org/a/nat/natsus/v1y2018i1d10.1038_s41893-017-0005-9.html
   My bibliography  Save this article

Barriers to sustainable consumption attenuated by foreign language use

Author

Listed:
  • Janet Geipel

    (University of Chicago)

  • Constantinos Hadjichristidis

    (University of Trento
    Leeds University Business School, University of Leeds)

  • Anne-Kathrin Klesse

    (Erasmus University Rotterdam)

Abstract

The adoption of certain innovative products, such as recycled water, artificial meat and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.

Suggested Citation

  • Janet Geipel & Constantinos Hadjichristidis & Anne-Kathrin Klesse, 2018. "Barriers to sustainable consumption attenuated by foreign language use," Nature Sustainability, Nature, vol. 1(1), pages 31-33, January.
    • Handle: RePEc:nat:natsus:v:1:y:2018:i:1:d:10.1038_s41893-017-0005-9
    DOI: 10.1038/s41893-017-0005-9
    as

    Download full text from publisher

    File URL: https://www.nature.com/articles/s41893-017-0005-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1038/s41893-017-0005-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carlos Eduardo Lourenco & Nadine Marques Nunes-Galbes & Riccardo Borgheresi & Luciana Oranges Cezarino & Flavio Pinheiro Martins & Lara Bartocci Liboni, 2022. "Psychological Barriers to Sustainable Dietary Patterns: Findings from Meat Intake Behaviour," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    2. Pozharliev, Rumen & De Angelis, Matteo & Rossi, Dario & Bagozzi, Richard & Amatulli, Cesare, 2023. "I might try it: Marketing actions to reduce consumer disgust toward insect-based food," Journal of Retailing, Elsevier, vol. 99(1), pages 149-167.
    3. Eneko Antón & Natalia B. Soleto & Jon Andoni Duñabeitia, 2020. "Recycling in Babel: The Impact of Foreign Languages in Rule Learning," IJERPH, MDPI, vol. 17(11), pages 1-10, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nat:natsus:v:1:y:2018:i:1:d:10.1038_s41893-017-0005-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.nature.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.