A Study of Talk Show Actresses Social Media Evaluation Discourse in a Cross-Cultural Context

In the era of social media, talk show actresses Yang Li and Ali Wong's performances and their public opinions have attracted wide attention on Chinese and foreign media platforms. The rise of talk show actresses is of great significance to the construction of new media images of women. Based on critical discourse analysis and cross-cultural comparison framework, this study selects relevant discussions on Zhihu and Reddit platforms to construct an asymmetric corpus to explore the media image construction process of the two actresses. The study finds that Yang Li's symbol construction revolves around gender power games, performance discourse disputes, and personal image and social mapping; Ali Wong's involves comedy style, content theme, audience acceptance, and cultural and social comments. Social media amplifies disputes over gender and cultural issues, affecting public perception.