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A Case Study About Accelerating Expansion of Restaurants Industry in Saudi Arabia

Author

Listed:
  • Maroua M. Bouznif
  • Jawahir AlMudbel
  • Shadden Almarshed
  • Ibtissem Mohamed Ben Ajmi

Abstract

Restaurants have recently witnessed a fast growth in Saudi Arabia. Though this growth considers being relatively recent, it is widely observed by everyone. This case study illustrates the progress of restaurants in Saudi Arabia, factors influencing restaurants expansion, some strategic and tactical issues in managing restaurants, restaurants classification. Besides, it describes the key players’ restaurants, presents some new trends and challenges attached to their growth and finally where the restaurants are heading to.

Suggested Citation

  • Maroua M. Bouznif & Jawahir AlMudbel & Shadden Almarshed & Ibtissem Mohamed Ben Ajmi, 2018. "A Case Study About Accelerating Expansion of Restaurants Industry in Saudi Arabia," Business Management and Strategy, Macrothink Institute, vol. 9(1), pages 173-195, December.
    • Handle: RePEc:mth:bmsmti:v:9:y:2018:i:1:p:173-195
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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