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Japanese Amusement Arcades in the Retro Video Game Segment: A Case of Survival Strategy

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  • Hideki Takei

Abstract

Amusement arcades called Game-centers have tried to find ways of surviving in Japan. Independent game-centers with limited financial capacities have mostly struggled to find the best possible way to survive (Livedoor, 2015; Thutmosev, 2015; Nomu, 2016; SPEEDA, 2017; Chiba, 2018; Kamohara, 2019). For them, a niche strategy may be the best possible strategic direction to survive (Thutmosev, 2015; Sankei, 2016; Hirakawa, 2019; Kamohara2, 2019). This paper will focus on game-centers’ strategies in the retro video game niche to develop a general model of game-centers’ survival strategies. We will then refine the model through interviews with senior-level employees of Japan’s most successful retro game-center.

Suggested Citation

  • Hideki Takei, 2021. "Japanese Amusement Arcades in the Retro Video Game Segment: A Case of Survival Strategy," Business Management and Strategy, Macrothink Institute, vol. 12(1), pages 149-159, June.
    • Handle: RePEc:mth:bmsmti:v:12:y:2021:i:1:p:149-159
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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