IDEAS home Printed from https://ideas.repec.org/a/mth/ber888/v15y2025i2p12-22.html
   My bibliography  Save this article

Developing Coastal Eco-tourism in Developing Countries through Big Data

Author

Listed:
  • SH Hengky

Abstract

Accuracy of information and timeliness are essential in tourism management. This study explores the role of big data in supporting coastal ecotourism performance, which in this mixed mode study involves two expert discussion groups. We derived the themes for discussion and analysis from relevant literature. A total of 485 questionnaires were distributed and analysed using SAS Contextual Analysis 15.1. the results show that Big Data has the potential to benefit both tourists and stakeholders by providing quick and accurate access to information. However, the management, storage, and retrieval of big data pose challenges due to its vast and continuously expanding volume. Dealing with such massive amounts of data can be arduous. Big data can be used by both government and tour operators to manage and develop coastal ecotourism activities with minimal environmental impact. Tourists can access trend data on coastal tourism. This includes both general and ecotourism' -based information to plan visits and businesses that meet market demand. This study identifies the factors that contribute to creating value from big data and explores their impact on positive service encounter in marketing intelligence within business ecosystems.

Suggested Citation

  • SH Hengky, 2025. "Developing Coastal Eco-tourism in Developing Countries through Big Data," Business and Economic Research, Macrothink Institute, vol. 15(2), pages 12-22, December.
    • Handle: RePEc:mth:ber888:v:15:y:2025:i:2:p:12-22
    as

    Download full text from publisher

    File URL: https://www.macrothink.org/journal/index.php/ber/article/download/22675/17450
    Download Restriction: no
    File URL: https://www.macrothink.org/journal/index.php/ber/article/view/22675
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kanokporn Swangjang & Phitwalan Kornpiphat, 2021. "Does ecotourism in a Mangrove area at Klong Kone, Thailand, conform to sustainable tourism? A case study using SWOT and DPSIR," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(11), pages 15960-15985, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    2. Mengsha Wang & Jiayu Zuo, 2025. "Measurement and evaluation of low-carbon tourism development on islands: A case study in Changdao, China," PLOS ONE, Public Library of Science, vol. 20(1), pages 1-22, January.
    3. Rosse Marie Esparza-Huamanchumo & Yefferson Llonto Caicedo & Carla Ethel Gamarra Flores & Pablo Cesar Romo Román & Benoit Mougenot, 2024. "Perceptions of stakeholders and challenges faced by ecotourism management in a natural protected area in Peru," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(8), pages 20757-20780, August.
    4. Ziao Yu & Tianjiao Guo & Xiaoqian Song & Lifan Zhang & Linmei Cai & Xi Zhang & Aiwen Zhao, 2024. "Green Transition Assessment, Spatial Correlation, and Obstacles Identification: Evidence from Urban Governance Data of 288 Cities in China," Land, MDPI, vol. 13(3), pages 1-24, March.
    5. Xiaoyan Tang & Funan Liu & Xinling Hu & Jingyu Feng, 2025. "Assessment of Ecological Carrying Capacity and Spatiotemporal Evolution Analysis for Arid Areas Based on the AHP-EW Model: A Case Study of Urumqi, China," Land, MDPI, vol. 14(6), pages 1-23, May.
    6. Ping Fan & Yihao Zhu & Zi Ye & Guodao Zhang & Shanchuan Gu & Qi Shen & Sarita Gajbhiye Meshram & Ehsan Alvandi, 2023. "Identification and Prioritization of Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Changbai Mountain in China," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    7. Nyoman Utari Vipriyanti & I Gusti Ngurah Made Dharma Semadi & Ahkmad Fauzi, 2024. "Developing mangrove ecotourism in Nusa Penida Sacred Island, Bali, Indonesia," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(1), pages 535-548, January.
    8. Mustafa Rehman Khan & Haseeb Ur Rehman Khan & Chen Kim Lim & Kian Lam Tan & Minhaz Farid Ahmed, 2021. "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model," Sustainability, MDPI, vol. 13(21), pages 1-22, November.
    9. Muyan Tang & Hongzhang Xu, 2023. "Cultural Integration and Rural Tourism Development: A Scoping Literature Review," Tourism and Hospitality, MDPI, vol. 4(1), pages 1-16, February.
    10. Yihao Zhu & Chou Chen & Guodao Zhang & Zimin Lin & Sarita Gajbhiye Meshram & Ehsan Alvandi, 2023. "Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    11. Mayerly Alexandra Guerrero-Moreno & José Max Barbosa Oliveira-Junior, 2024. "Approaches, Trends, and Gaps in Community-Based Ecotourism Research: A Bibliometric Analysis of Publications between 2002 and 2022," Sustainability, MDPI, vol. 16(7), pages 1-21, March.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:ber888:v:15:y:2025:i:2:p:12-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office The email address of this maintainer does not seem to be valid anymore. Please ask Technical Support Office to update the entry or send us the correct address (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/ber .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.