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Reality of Applying Marketing Mix of Vietnamese Mobile Telecommunication Service Enterprises

Author

Listed:
  • Nguyen Thi Nhung
  • Vu Hong Nhung
  • Hoang Hai Ninh
  • Hoang Kim Ung
  • Nguyen Linh Phuong
  • Khuat Quang Thanh

Abstract

The group of authors researched the application of Marketing – mix strategy of Vietnam mobile telecommunications enterprises through surveying 300 customers who are using telecommunications services of Viettel, VNPT, and Mobi Fone. After that, the group offered different solutions to improve the marketing-mix efficiency of Vietnam'mobile telecommunications enterprises in the contexr of extensive and complex integration.

Suggested Citation

  • Nguyen Thi Nhung & Vu Hong Nhung & Hoang Hai Ninh & Hoang Kim Ung & Nguyen Linh Phuong & Khuat Quang Thanh, 2020. "Reality of Applying Marketing Mix of Vietnamese Mobile Telecommunication Service Enterprises," Business and Economic Research, Macrothink Institute, vol. 10(2), pages 197-212, June.
    • Handle: RePEc:mth:ber888:v:10:y:2020:i:2:p:197-212
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    More about this item

    Keywords

    Marketing-mix; Vietnamese mobile telecommunications enterprise;

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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