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Marketing Management System Of Continuous Control For Indicators Of Expectations Of Consumers And Use Of " Bige Data"

Author

Listed:
  • Murtuzalieva T.V.

    (Plekhanov Russian University of Economics)

  • Skorobogatykh Irina I.

    (Plekhanov Russian University of Economics)

  • Sidorchuk R.R.

    (Plekhanov Russian University of Economics)

  • Musatov B.I.

    (Plekhanov Russian University of Economics)

Abstract

The article examines the results of the research work "Analysis of measures implemented by transport companies in Moscow that provide transport services to the population and aimed at improving the quality of services, including analysis and assessment of the quality of services provided by the Moscow Central Ring and the Metro" external grant. The research authors developed a methodology for managing the system of continuous monitoring of consumer expectations and using "large data".

Suggested Citation

  • Murtuzalieva T.V. & Skorobogatykh Irina I. & Sidorchuk R.R. & Musatov B.I., 2018. "Marketing Management System Of Continuous Control For Indicators Of Expectations Of Consumers And Use Of " Bige Data"," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_4_18
    as

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    File URL: http://www.marketing-mba.ru/article/v2_18/Murtuzalieva.pdf
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    References listed on IDEAS

    as
    1. Sidorchuk, Roman & Skorobogatykh, Irina, 2015. "Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
    2. Ольга Витальевна Сагинова & Иосиф Васильевич Спирин & Надежда Борисовна Завьялова & Роман Роальдович Сидорчук, 2016. "Методологические Аспекты Управления Качеством Транспортного Обслуживания," Modernization. Innovation. Research МИР (Модернизация. Инновации. Развитие), CyberLeninka;Общество с ограниченной ответственностью Издательский Дом «Наука», vol. 7(2 (26)), pages 28-37.
    Full references (including those not matched with items on IDEAS)

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