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That Important Passengers Of The Moscow City Public Transport?

Author

Listed:
  • Artemchuk M.I.

    (Plekhanov Russian University of Economics)

  • Nuzhdina A.V.

    (Plekhanov Russian University of Economics)

  • Pjatova D.R.

    (Plekhanov Russian University of Economics)

  • Osetrova E.

    (Plekhanov Russian University of Economics)

  • Lindenbaum Ju.

    (Plekhanov Russian University of Economics)

  • Efimova D.M.

    (Plekhanov Russian University of Economics)

Abstract

Moscow - one of the most densely populated and developed cities in the world, every day passes millionth passenger traffic of residents and guests of the capital. Provide comfort and mobility of carrying passengers - a priority of the city authorities. FGOU students during "REU them. Plekhanov "conducted a marketing study to assess the importance of different service options for both users and non-users of public transit capital among residents of Moscow and the Moscow region.

Suggested Citation

  • Artemchuk M.I. & Nuzhdina A.V. & Pjatova D.R. & Osetrova E. & Lindenbaum Ju. & Efimova D.M., 2016. "That Important Passengers Of The Moscow City Public Transport?," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_2_16
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    File URL: http://www.marketing-mba.ru/article/v2_16/Artemchuk.pdf
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    References listed on IDEAS

    as
    1. Sidorchuk, Roman & Skorobogatykh, Irina, 2015. "Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
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