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Modern Organizations In The Sphere Of Culture: From Resource Approach To Benchmarking

Author

Listed:
  • Surgikova Anna Vladimirovna

    (St. Petersburg State University)

  • Ermakov Yuri

    (State Polar Academy)

  • Kirillovskaya Alla A.

    (St. Petersburg State University)

Abstract

This article focuses on the possibility of applying the concept of the resource to the development of an optimal strategy for the organization in the sphere of culture, considered the need to use benchmarking to implement positive experiences such organizations.

Suggested Citation

  • Surgikova Anna Vladimirovna & Ermakov Yuri & Kirillovskaya Alla A., 2016. "Modern Organizations In The Sphere Of Culture: From Resource Approach To Benchmarking," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
    • Handle: RePEc:mmb:journl:articl_v1_7_16
    as

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    File URL: http://www.marketing-mba.ru/article/v1_16/Surgikova.pdf
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    References listed on IDEAS

    as
    1. Joseph K.W. Fung & Philip L.H. Yu, 2007. "Order imbalance and the dynamics of index and futures prices," Journal of Futures Markets, John Wiley & Sons, Ltd., vol. 27(12), pages 1129-1157, December.
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    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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