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A Study on Impact of Gender Differences on Customer Satisfaction, Case of Educational Sphere

Author

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  • Ahmed Mansoora

    (Management School, Wuhan University of Technology, P.R. China)

Abstract

This research studies the effects of gender difference on customer satisfaction in a service encounter, and by applying this concept it proposes a theoretical framework to investigate the relation of impact gender difference can have with customer satisfaction (i.e. students) during a service encounter (i.e. teacher to student in a classroom) in an educational context. This study also proposes hypothesis to study this relationship deeper in educational sphere.

Suggested Citation

  • Ahmed Mansoora, 2017. "A Study on Impact of Gender Differences on Customer Satisfaction, Case of Educational Sphere," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(1), pages 14-18, November.
    • Handle: RePEc:mgs:jibrme:v:3:y:2017:i:1:p:14-18
    DOI: 10.18775/jibrm.1849-8558.2015.31.3002
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    Cited by:

    1. Ameen, Nisreen & Tarhini, Ali & Shah, Mahmood Hussain & Nusair, Khaldoon, 2021. "A cross cultural study of gender differences in omnichannel retailing contexts," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

    More about this item

    Keywords

    Customer satisfaction; Gender difference; Service encounter; Educational sector;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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