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Place Attractiveness and Events: From Economic Impacts to Place Marketing

Author

Listed:
  • Christophe Alaux

    (Senior Lecturer, Director of IMPGT (Public Management and Territorial Governance Institute), Director of Chair : Regional attractiveness and new place marketing. Aix Marseille University, CERGAM, Puyricard, France.)

  • Lea Boutard

    (Phd Student, (IMPGT : Public Management and Territorial Governance Institute) Aix Marseille University, CERGAM, Puyricard, France.)

Abstract

The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

Suggested Citation

  • Christophe Alaux & Lea Boutard, 2017. "Place Attractiveness and Events: From Economic Impacts to Place Marketing," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 2(4), pages 25-29, May.
    • Handle: RePEc:mgs:jibrme:v:2:y:2017:i:4:p:25-29
    DOI: 10.18775/jibrm.1849-8558.2015.24.3004
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    Citations

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    Cited by:

    1. Renaud Vuignier, 2018. "Attracting Investments and Companies: Federal Multi-Level Collaboration in Switzerland and Canada," Journal of International Commerce, Economics and Policy (JICEP), World Scientific Publishing Co. Pte. Ltd., vol. 9(03), pages 1-30, October.
    2. Vincent Mabillard & Renaud Vuignier, 2021. "Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 304-316, December.

    More about this item

    Keywords

    Place Marketing; Place attractiveness; Image; Identity; Events;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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