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Harnessing the Power of Mergers and Diversification: The Success Story of Meituan-Dianping

Author

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  • Asa Romeo Asa

    (Namibian-German Institute for Logistics, Namibia University of Science and Technology, Windhoek, Namibia)

  • Sherzod Yusupov

    (Tashkent State University of Economy, Tashkent, Uzbekistan)

  • Johanna Pangeiko Nautwima

    (Namibia Business School, University of Namibia, Windhoek, Namibia)

Abstract

This study provides an analysis of Meituan-Dianping's business model and strategies that led to its success in the competitive Chinese market. The study focuses on the company’s strategic utilization of mergers, diversification, and innovative cross-selling techniques. A qualitative approach through a case study design was adopted to explore the concept of harnessing the power of mergers and diversification, in which qualitative content analysis and thematic analyses using ATLAS.ti were employed for qualitative data analysis. The qualitative data was extracted from various company documents such as the strategic and operational plans spanning from the year 2015 to 2023 which are readily available online. The study examines how Meituan’s decision to merge with Dianping in 2015, and its continued expansion of service offerings, made it a diversified platform catering to various consumer needs. The analysis also shows the company’s efficient use of big data analytics and behavior data to optimize marketing strategies and improve customer service. In conclusion, the research highlights that the success of Meituan-Dianping lies in its ability to adapt to market changes, diversified service offerings, and strategic partnerships.

Suggested Citation

  • Asa Romeo Asa & Sherzod Yusupov & Johanna Pangeiko Nautwima, 2023. "Harnessing the Power of Mergers and Diversification: The Success Story of Meituan-Dianping," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 9(4), pages 42-51, May.
    • Handle: RePEc:mgs:ijmsba:v:9:y:2023:i:4:p:42-51
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.94.1004
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    References listed on IDEAS

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    1. Asa Romeo Asa & Johanna Pangeiko Nautwima & Jesaria Khom-Oabes, 2023. "The Role of Strategic Change Management in Enhancing Academic Institutions’ Sustainability," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 9(3), pages 41-53, March.
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      More about this item

      Keywords

      Meituan-Dianping; Business model; E-commerce; Mergers; Acquisitions; Diversification; Cross-selling; Market adaptation; Strategic partnerships;
      All these keywords.

      JEL classification:

      • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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