IDEAS home Printed from https://ideas.repec.org/a/mgs/ijmsba/v7y2021i2p28-34.html
   My bibliography  Save this article

Crisis Management of Corporate Reputation- Analysis of selected E-Commerce Entities in Times of Global Pandemics

Author

Listed:
  • Frantisek Pollak

    (University of Economics in Bratislava, Faculty of Business Management, Slovakia)

  • Jan Dobrovic

    (Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia)

  • Jan Vachal

    (Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia)

  • Jarmila Strakova

    (Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia)

  • Petra Partlova

    (Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia)

Abstract

The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online reputation at the peak time of an ongoing pandemic. As part of the analysis, we examined the online environment from the perspective of all relevant determinants of reputation, the results were then clearly interpreted and offer a comprehensive view of crisis management of reputation in the online environment. The findings can serve as a basis for further research, or as a benchmark in the event of a recurrence of crises of a similar nature and magnitude in the future in order to eliminate shortcomings and maximize the effectiveness of marketing communication in brand building and brand protection.

Suggested Citation

  • Frantisek Pollak & Jan Dobrovic & Jan Vachal & Jarmila Strakova & Petra Partlova, 2021. "Crisis Management of Corporate Reputation- Analysis of selected E-Commerce Entities in Times of Global Pandemics," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 7(2), pages 28-34, January.
    • Handle: RePEc:mgs:ijmsba:v:7:y:2021:i:2:p:28-34
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.72.1004
    as

    Download full text from publisher

    File URL: https://researchleap.com/wp-content/uploads/2021/02/04.-Crisis-Management-of-Corporate-Reputation-Analysis-of-selected-E-commerce-entities-in-times-of-Global-Pandemics.pdf
    Download Restriction: no
    File URL: https://researchleap.com/crisis-management-of-corporate-reputation-analysis-of-selected-e-commerce-entities-in-times-of-global-pandemics/
    Download Restriction: no
    File URL: https://libkey.io/10.18775/ijmsba.1849-5664-5419.2014.72.1004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Radoslav Delina, 2014. "Transparency In Electronic Business Negotiations – Evidence Based Analysis," Quality Innovation Prosperity, Technical University of Košice, Department of integrated management, vol. 18(2).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. František Pollák & Peter Dorčák, 2016. "The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 79-91.

    More about this item

    Keywords

    Reputation management; Innovations; Leadership; E-commerce; Distribution; Crisis management; Global pandemic.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgs:ijmsba:v:7:y:2021:i:2:p:28-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bojan Obrenovic (email available below). General contact details of provider: https://researchleap.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.