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How Does the Market React to Corporate Philanthropic Behavior? —evidence from the COVID-19 Pandemic Shock

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  • Lu Jolly Zhou
  • Hua Qiu
  • Xinyu Zhang

Abstract

Based on 1,130 listed Chinese firms’ charitable donation data during the COVID-19, this paper used the Event Study to examine market reactions to the epidemic and utilized OLS and Heckman two-stage models to investigate the impact of charitable donations on corporate market performance. Results show that greater corporate charitable material and medical donations result in more favorable short-term market reaction but weaker in the long term. Moreover, the low-leveraged, non-pharmaceutical, and non-SOEs can obtain better short-term performance through philanthropic donations. Findings suggest that the negative market sentiment from the COVID-19 cannot be offset by the short-term positive effects of corporate donations.

Suggested Citation

  • Lu Jolly Zhou & Hua Qiu & Xinyu Zhang, 2021. "How Does the Market React to Corporate Philanthropic Behavior? —evidence from the COVID-19 Pandemic Shock," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 57(6), pages 1613-1627, May.
  • Handle: RePEc:mes:emfitr:v:57:y:2021:i:6:p:1613-1627
    DOI: 10.1080/1540496X.2021.1898367
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