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The Constructionist Theory of Speech as Visual Semiotics

Author

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  • Antonio Sandu

    (Professor PhD, Stefan cel Mare University of Suceava, Researcher I, Lumen Research Center in Social and Humanistic Sciences,)

Abstract

The article aims to develop an analysis of the construction of political propagandist speech. We will approach the advertising speech from the perspective of the visual semiotics’ particularities. We will consider the theory of consensual truth, proposing a constructionist theory of the discursive truth, highlighting a particularity of the social construction of the truth – exercising the consensus trance as an instrument of visual semiotics.

Suggested Citation

  • Antonio Sandu, 2014. "The Constructionist Theory of Speech as Visual Semiotics," Postmodern Openings, Editura Lumen, Department of Economics, vol. 5(3), pages 49-66, September.
    • Handle: RePEc:lum:rev3rl:v:5:y:2014:i:3:p:49-66
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    File URL: http://postmodernopenings.com/archives/1644
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    Cited by:

    1. Florentin Smarandache & Stefan Vladutescu, 2014. "Communicative universal convertibility Matter-Energy-Information," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 1(1), pages 44-62, December.

    More about this item

    Keywords

    Visual semiotics; constructionist theory of the discursive speech; consensus trance; propaganda.;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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