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Los Millenials y las redes sociales. Estudio del comportamiento, ideología, personalidad y estilos de vida de los estudiantes de Ciencias Economicas de la UNLP a través del análisis Cluster

Author

Listed:
  • Fernando Rogelio Simonato

    (Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina.)

  • Mario A. Mori

    (Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina.)

Abstract

This paper discusses research conducted generation “Y” attending the various races of the Faculty of Economics at the UNLP. The behavior and interaction of this generation of students in the Social Networks is analyzed. Socioeconomic characteristics are described, economic, social, political and cultural ideology of students. Model of consumer personality of Gen Y through a confirmatory factor analysis of several variables subject to study is presented. It is then determined by the Cluster segments that best describes the modern view of consumption that this generation has finally describe them through their life styles and value analysis.

Suggested Citation

  • Fernando Rogelio Simonato & Mario A. Mori, 2015. "Los Millenials y las redes sociales. Estudio del comportamiento, ideología, personalidad y estilos de vida de los estudiantes de Ciencias Economicas de la UNLP a través del análisis Cluster," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 5, pages 3-28, January-J.
    • Handle: RePEc:lap:recadm:31
    DOI: -
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    More about this item

    Keywords

    Millenials; Clusters; Students of Business Administration; Personality; Social Media; Life Style Values.;
    All these keywords.

    JEL classification:

    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence

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