IDEAS home Printed from https://ideas.repec.org/a/lap/recadm/223.html

El enfoque de la creatividad en las organizaciones para responder a la pregunta “¿Es creativa la IA?”

Author

Listed:
  • Eduardo Salvador Kastika

    (Universidad de Buenos Aires, Argentina)

Abstract

This article analyzes creativity from an organizational perspective, using the conceptual model of the 4 P’s (person, process, product, and context) to explore whether artificial intelligence can be considered creative. Based on a theoretical review and practical examples, the paper identifies the conditions under which contributions generated by AI meet creativity criteria, highlighting both similarities and essential differences compared to human creativity. The analysis emphasizes human aspects such as emotional sensitivity, intrinsic motivation, and the ability to reinterpret uncertain situations, characteristics that remain absent in algorithmic systems. The study concludes by proposing a clear and useful framework for organizations to manage creativity, identifying areas where AI can complement, but not replace, human creativity.

Suggested Citation

  • Eduardo Salvador Kastika, 2025. "El enfoque de la creatividad en las organizaciones para responder a la pregunta “¿Es creativa la IA?”," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 26, pages 1-14, July-Dece.
    • Handle: RePEc:lap:recadm:223
    DOI: 10.24215/23143738e163
    as

    Download full text from publisher

    File URL: https://revistas.unlp.edu.ar/CADM/article/view/19002
    Download Restriction: no
    File URL: https://libkey.io/10.24215/23143738e163?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lap:recadm:223. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ana Clara Calabria (email available below). General contact details of provider: https://edirc.repec.org/data/aunlpar.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.