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Relations, Assessment Methods and Development Strategies in Travel Industry

Author

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  • Remus Christian Moraru

    ()

  • Elisabeta Ilona Molnar

    ()

Abstract

The main goal of this paper is to analyse the tourism development strategy, which is the art of selecting and optimizing resources and means that any travel company may have at its disposal, in order to achieve one or more progress objectives, imposing the location, timing and the conditions of the "competitive struggle" to its competition. The research methodology consists of an inventory and analysis of assessment methods, as well as of the identification of strategy types (market penetration, retention and loyalty) of the travel industry, all being meant to support tourism and the success of the companies operating in this field. In principle, these methods and strategies are designed to offer alleged advantages, fully observing the quality standards of tourism products. This connection is not always real, but the preference for these strategies is prevalent among American managers, as well as the European ones. The research should result in identifying certain strategies in the travel industry; likewise, it considers that any individual working in this field should know when and how to apply them in order to bring profits to the tourist organisation he belongs to.

Suggested Citation

  • Remus Christian Moraru & Elisabeta Ilona Molnar, 2015. "Relations, Assessment Methods and Development Strategies in Travel Industry," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 51-54, December.
  • Handle: RePEc:khe:journl:v:7:y:2015:i:4:p:51-54
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    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol7-nr4-2015/Moraru_Molnar.pdf
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    More about this item

    Keywords

    Tourism; Assessment; Strategy; Travel industry;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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