IDEAS home Printed from
   My bibliography  Save this article

Relations, Assessment Methods and Development Strategies in Travel Industry


  • Remus Christian Moraru


  • Elisabeta Ilona Molnar



The main goal of this paper is to analyse the tourism development strategy, which is the art of selecting and optimizing resources and means that any travel company may have at its disposal, in order to achieve one or more progress objectives, imposing the location, timing and the conditions of the "competitive struggle" to its competition. The research methodology consists of an inventory and analysis of assessment methods, as well as of the identification of strategy types (market penetration, retention and loyalty) of the travel industry, all being meant to support tourism and the success of the companies operating in this field. In principle, these methods and strategies are designed to offer alleged advantages, fully observing the quality standards of tourism products. This connection is not always real, but the preference for these strategies is prevalent among American managers, as well as the European ones. The research should result in identifying certain strategies in the travel industry; likewise, it considers that any individual working in this field should know when and how to apply them in order to bring profits to the tourist organisation he belongs to.

Suggested Citation

  • Remus Christian Moraru & Elisabeta Ilona Molnar, 2015. "Relations, Assessment Methods and Development Strategies in Travel Industry," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 51-54, December.
  • Handle: RePEc:khe:journl:v:7:y:2015:i:4:p:51-54

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    More about this item


    Tourism; Assessment; Strategy; Travel industry;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:7:y:2015:i:4:p:51-54. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.