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Sale Price, Marketing Time, and Limited Service Listings: The Influence of Home Value and Market Conditions

Listed author(s):
  • Justin D. Benefield


    (College of Charleston)

  • Mark K. Pyles


    (College of Charleston)

  • Anne Gleason


    (Gleason and Associates)

Registered author(s):

    Local markets for real estate brokerage services typically exhibit fairly strict pricing. Increased popularity of limited service brokerages provides an opportunity to study any loss in utility by sellers using these firms. Anecdotal evidence suggests that sellers experience a decreased selling price or an increased marketing time when utilizing limited service brokers, but there has been little prior empirical work. This study finds that limited service listings sell for significantly more and spend significantly less time on the market than traditional listings. The price and marketing time impacts vary by home value and local market conditions.

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    Article provided by American Real Estate Society in its journal journal of Real Estate Research.

    Volume (Year): 33 (2011)
    Issue (Month): 4 ()
    Pages: 531-564

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    Handle: RePEc:jre:issued:v:33:n:4:2011:p:531-564
    Contact details of provider: Postal:
    American Real Estate Society Clemson University School of Business & Behavioral Science Department of Finance 401 Sirrine Hall Clemson, SC 29634-1323

    Web page:

    Order Information: Postal: Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323
    Web: Email:

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