Survey of Approaches to Disposing of Surplus Corporate Real Estate
The purpose of this research was to test two hypotheses: 1. firms ignore profitable opportunities in disposing of surplus property because they do not believe they are in the real estate business; 2. Firms treat surplus property as they would any new product and develop a marketing strategy to yield the greatest return. Half of the corporate real estate executives surveyed responded in a manner consistent with hypothesis 1; half responded in a manner consistent with hypothesis 2. The biases in the survey favor hypothesis 2, implying that a majority of corporations behave consistently with hypothesis 1.
Volume (Year): 2 (1987)
Issue (Month): 1 ()
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