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Specialization & Personalization of Pay TV Channel

Author

Listed:
  • Fanbin Zeng
  • Ruini Liu

Abstract

As a specialized and even personalized television channel, Pay TV should provide more personal, professional, attractive and ample content to a carefully segmented market. This article attempts to carry out a discussion of the practice of the specialization and personalization of Pay TV Channel.

Suggested Citation

  • Fanbin Zeng & Ruini Liu, 2012. "Specialization & Personalization of Pay TV Channel," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 1(2), pages 80-87, October.
    • Handle: RePEc:jfr:jbar11:v:1:y:2012:i:2:p:80-87
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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