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Influence of Shopping Experience on Shopping/Convenience Store Selection

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  • Malik Mubashir Hussain
  • Danish Ahmed Siddiqui

Abstract

In this paper the influence of shopping experience on a specific shopping store selection has been investigated. Four dimensions of shopping experience namely Accessibility, Atmosphere, Environment and Service Personnel were proposed, and a 15-item measure is developed to measure 304 consumer perceptions of the shopping experience across different regions of Pakistan using Structural Equation Modelling. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers¡¯ selection of shopping destinations. Furthermore, the study highlights different aspects under which these preferences could be altered such as under gender Influence, economic factors, legal boundaries; these preferences seem to be affected up to a considerable amount and the impact of such factors could not be overlooked.

Suggested Citation

  • Malik Mubashir Hussain & Danish Ahmed Siddiqui, 2019. "Influence of Shopping Experience on Shopping/Convenience Store Selection," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 10(3), pages 74-89, May.
  • Handle: RePEc:jfr:ijba11:v:10:y:2019:i:3:p:74-89
    DOI: 10.5430/ijba.v10n3p74
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    References listed on IDEAS

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    1. Byoungho Jin & Brenda Sternquist, 2004. "Shopping is truly a joy," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 1-18, November.
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