The Factors that are Dictating the Buyer Supplier Relationship in the Retail Market

Healthy relationship among the buyer and supplier is the only way to remain competitive in the incentive market. It is the only way to retain the business and the customers. If buyer and supplier are not having this partnership then they might not be enjoying the best outcomes.The objective of this thesis is to examine the core factors that dictate buyer (Super Market) and Supplier (Distributor) relationship in retail industry. In this research, aspects has been studied that could have affected or affects the relationship of buyer & supplier in positive or negative manner. The research has covered the retail market and will be dictating the key aspects of maintaining the healthy buyer and supplier relationships. This will be helping the retail owners and retail brands to gain the competitive edge from others and always remain ahead. This research will help both the stakeholders of this industry to maintain healthy relationships between them and indicates them that what the issues that create problems between them are.The thesis employed an empirical approach designed in three stages; aggregate and firm level analysis using official data, firm level analysis using survey and finally case studies aimed at providing deeper insights into the underlying issues observed in the survey findings. Three literature strands were adopted- spillover, cluster and network dynamics.