IDEAS home Printed from https://ideas.repec.org/a/jes/wpaper/y2019v11i3p222-233.html
   My bibliography  Save this article

Exploring the consumer profile of students. An economic approach

Author

Listed:
  • Mihaela Brindusa TUDOSE

    () (Lecturer at Gheorghe Asachi Technical University, Iasi, Romania)

Abstract

The study presents the main features of consumer behavior patterns from an economic perspective (Marshallian, Pavlovian, Freudian, Veblenian, and Hobbesian models). Based upon the qualitative analyses (which have used the information from two focus groups and the student's statement related to the importance of various categories of expenditure, valued on a 5-step scale) and quantitative analyses (which aimed the actual student allocations per expenditure category), the consumer profile of the students learning in the city of Iasi was achieved. The results of the qualitative research reveal that the student's consumer behavior profile corresponds to the Freudian model (based upon attitudes, the intensity of needs, opinions and motivations), and the results of the quantitative analysis reveal that the student's consumer behavior profile corresponds to the Veblenian model (based upon the desire to obtain a certain prestige rather than the motivation to satisfy needs). The study confirms the results of previous research, according to which the rationality of decisions to meet individual needs is strongly influenced by circumstances.

Suggested Citation

  • Mihaela Brindusa TUDOSE, 2019. "Exploring the consumer profile of students. An economic approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 11(3), pages 222-233, Octomber.
  • Handle: RePEc:jes:wpaper:y:2019:v:11:i:3:p:222-233
    as

    Download full text from publisher

    File URL: http://ceswp.uaic.ro/articles/CESWP2019_XI3_TUD.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jes:wpaper:y:2019:v:11:i:3:p:222-233. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alupului Ciprian). General contact details of provider: http://edirc.repec.org/data/csjesro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.