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Ford Uses Analytics to Help Fleet Customers Buy More Sustainable Vehicles

Author

Listed:
  • Daniel Reich

    (Research and Advanced Engineering, Ford Motor Company, Dearborn, Michigan 48124)

  • Sandra L. Winkler

    (Research and Advanced Engineering, Ford Motor Company, Dearborn, Michigan 48124)

  • Erica Klampfl

    (Research and Advanced Engineering, Ford Motor Company, Dearborn, Michigan 48124)

  • Natalie Olson

    (North America Fleet, Lease and Remarketing Operations, Ford Motor Company, Dearborn, Michigan 48126)

Abstract

We developed an innovative technology that uses analytics to promote sustainability as a central purchase consideration for organizations with large fleets of vehicles. Working with Ford’s fleet customers over the past several years, we witnessed their strong and increasing desire to adopt greener vehicle technologies, and their unmet need to financially justify the higher initial investment costs associated with adopting those more fuel-efficient technologies. We responded by developing the Ford Fleet Purchase Planner ™ —a set of tools that begin with simple calculators and gradually transition to highly precise full-fleet optimization tools. These tools enable fleet customers to invest strategically in greener vehicles.

Suggested Citation

  • Daniel Reich & Sandra L. Winkler & Erica Klampfl & Natalie Olson, 2015. "Ford Uses Analytics to Help Fleet Customers Buy More Sustainable Vehicles," Interfaces, INFORMS, vol. 45(6), pages 543-553, December.
    • Handle: RePEc:inm:orinte:v:45:y:2015:i:6:p:543-553
    DOI: 10.1287/inte.2015.0808
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    Citations

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    Cited by:

    1. Shen, Zuo-Jun Max & Feng, Bo & Mao, Chao & Ran, Lun, 2019. "Optimization models for electric vehicle service operations: A literature review," Transportation Research Part B: Methodological, Elsevier, vol. 128(C), pages 462-477.
    2. Michael F. Gorman, 2017. "Interfaces Editor’s Statement," Interfaces, INFORMS, vol. 47(1), pages 1-3, February.
    3. Hua, Jiawen & Lin, Jun & Wang, Kai & Liu, Guoquan, 2023. "Government interventions in new technology adoption to improve product greenness," International Journal of Production Economics, Elsevier, vol. 262(C).

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