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The Business of Sustainable Forestry: Meshing Operations with Strategic Purpose

Author

Listed:
  • Stuart Hart

    (Kenan-Flagler Business School, CB #3490, McColl Building, University of North Carolina, Chapel Hill, North Carolina 27599-3490)

  • Matthew Arnold

    (World Resources Institute, 10 G Street NE, Suite 800, Washington, DC 20002)

  • Rob Day

    (World Resources Institute)

Abstract

We developed a new framework for defining sustainable forest management (SFM) based on the literature on environmental strategy and a field study of forest-product companies. We applied the framework to 21 forest-industry business cases and found that a comprehensive and effective SFM approach meshes operations with strategic purpose. When SFM practices were embedded in core strategy, rather than appended as a matter of ethics or social responsibility, companies realized competitive and business advantages as well as environmental and social gains. Some firms have even begun to reinvent themselves as fiber-service companies as opposed to purely extractive forestry operations.

Suggested Citation

  • Stuart Hart & Matthew Arnold & Rob Day, 2000. "The Business of Sustainable Forestry: Meshing Operations with Strategic Purpose," Interfaces, INFORMS, vol. 30(3), pages 234-250, June.
    • Handle: RePEc:inm:orinte:v:30:y:2000:i:3:p:234-250
    DOI: 10.1287/inte.30.3.234.11652
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    Cited by:

    1. Judd H. Michael & Ann E. Echols & Steve Bukowski, 2010. "Executive perceptions of adopting an environmental certification program," Business Strategy and the Environment, Wiley Blackwell, vol. 19(7), pages 466-478, November.
    2. Geyi, Dan’Asabe Godwin & Yusuf, Yahaya & Menhat, Masha S. & Abubakar, Tijjani & Ogbuke, Nnamdi J., 2020. "Agile capabilities as necessary conditions for maximising sustainable supply chain performance: An empirical investigation," International Journal of Production Economics, Elsevier, vol. 222(C).

    More about this item

    Keywords

    ENVIRONMENT; INDUSTRIES—LUMBER—WOOD;

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