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Coordinating a Platform Supply Chain for Fresh Produce: Integrating Corporate Social Responsibility

Author

Listed:
  • Wei Chen

    (Chongqing Technology and Business University, China)

  • Ruochen Zhao

    (Chongqing Technology and Business University, China)

  • Molin Liu

    (Chongqing Technology and Business University, China)

Abstract

In practice, fresh produce platforms usually implement corporate social responsibility to improve the value of consumers. Thus, the authors of this paper conducted a platform supply chain for fresh produce (P-FSC) consisting of a supplier and a platform that provide the freshness-keeping effort. Considering that the platform uses two charging modes for the supplier to charge the fee of fresh produce preservation, the authors carried out a comparative analysis of the P-FSC under different charging modes. On this basis, the authors designed a coordination contract to achieve Pareto improvement in the P-FSC. The result shows that the platform's corporate social responsibility level improvement can promote the freshness-keeping effort, and then the P-FSC can raise the price to respond to the market when facing the freshness-sensitive consumers. The P-FSC implements the cost-sharing, unit subsidy, and transfer payment contract, which can increase the level of freshness-keeping effort and achieve Pareto improvement.

Suggested Citation

  • Wei Chen & Ruochen Zhao & Molin Liu, 2025. "Coordinating a Platform Supply Chain for Fresh Produce: Integrating Corporate Social Responsibility," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 18(1), pages 1-26, January.
    • Handle: RePEc:igg:jisscm:v:18:y:2025:i:1:p:1-26
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    References listed on IDEAS

    as
    1. Liu Changchun, 2017. "Research on Coordination Mechanism and Low-Carbon Technology Strategy for Agricultural Product Supply Chain," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 10(3), pages 1-23, July.
    2. Yu Tian & Bin Dan & Ting Lei & Molin Liu, 2023. "Supplier encroachment and information transparency on fresh produce e‐commerce platform: Impacts on the traditional channel," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(2), pages 733-752, March.
    Full references (including those not matched with items on IDEAS)

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