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Understanding the Characteristics of Early and Late Adopters of Technology: The Case of Mobile Money

Author

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  • Peter Tobbin

    (Aalborg University, Denmark)

  • Joseph Adjei

    (Aalborg University, Denmark)

Abstract

Every year, thousands of new technological ideas are conceived. An ability to innovate these ideas continues to be critical in surviving the current business world. This study identifies and empirically assesses the characteristics of technological innovativeness. A research model based on the existing literature on consumer innovativeness is thus presented. The model is tested via a survey instrument from a population of earlier adopters of mobile money services in Ghana and analyzed using ANOVA and independent sample t-test techniques in SPSS. The results showed that early adopters of technology are younger, novelty seekers, and more likely to have good employment and opinion leadership than late adopters. The study contributes to diffusion literature by providing further empirical evidence on the distinctive characteristics of early and late adopters of technology and posits that contrary to past research, independent judgment making of an individual does not affect innovativeness.

Suggested Citation

  • Peter Tobbin & Joseph Adjei, 2012. "Understanding the Characteristics of Early and Late Adopters of Technology: The Case of Mobile Money," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 4(2), pages 37-54, April.
    • Handle: RePEc:igg:jesma0:v:4:y:2012:i:2:p:37-54
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    Cited by:

    1. Ayman N. Alkhaldi & Ahmed Al-Sa’di, 2018. "Gender Differences in User Satisfaction of Mobile Touch Screen Interfaces: University Students’ Service Sites," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1-21, December.
    2. Ayman N. Alkhaldi & Qasem M. Kharma, 2019. "Customer’s Intention to Adopt Mobile Banking Services: The Moderating Influence of Demographic Factors," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(05), pages 1-26, August.
    3. Andreas Strebinger & Horst Treiblmaier, 2022. "Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors," Information Technology & Tourism, Springer, vol. 24(1), pages 1-30, March.
    4. Maëlle Della Peruta, 2015. "Mobile Money Adoption and Financial Inclusion Objectives: A Macroeconomic Approach through a Cluster Analysis," GREDEG Working Papers 2015-49, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    5. Dan Johansson & Karl Andersson, 2015. "Mobile e-Services: State of the Art, Focus Areas, and Future Directions," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 7(2), pages 1-24, April.

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