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Quality Evaluation of Group-Buy Websites

Author

Listed:
  • Zhuoxi Yu

    (Faculty of Management Science and Information Engineering, Jilin University of Finance and Economics, Changchun, China)

  • Yanqing Wu

    (Jilin University of Finance and Economics, Changchun, China)

  • Zhiwen Zhao

    (College of Mathematics, Jilin Normal University, Siping, China)

Abstract

Group buying mode has been one of the hottest business models in the Chinese Internet area in recent years. Though the market competition is intense, the demand of group purchase is still on the rise. Nowadays, the research on comprehensive evaluation of group buying websites in the country is still tiny. The paper used DEA combined with AHP to evaluate popular group buying websites. According to the characteristics of group buying websites, the authors evaluate the quality of group buying websites from four aspects. There are running efficiency, profit ability, popularity and customer satisfaction. Then they get the comprehensive evaluation results of each website which based on those four aspects. Some suggestions of website building for group purchasing enterprises are proposed.

Suggested Citation

  • Zhuoxi Yu & Yanqing Wu & Zhiwen Zhao, 2016. "Quality Evaluation of Group-Buy Websites," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 14(1), pages 1-10, January.
  • Handle: RePEc:igg:jeco00:v:14:y:2016:i:1:p:1-10
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/JECO.2016010101
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    Cited by:

    1. Qing Zhu & Renxian Zuo & Shan Liu & Fan Zhang, 2020. "Online dynamic group-buying community analysis based on high frequency time series simulation," Electronic Commerce Research, Springer, vol. 20(1), pages 81-118, March.

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