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Survey Research: Methods, Issues and the Future

Author

Listed:
  • Ernest W. Brewer

    (The University of Tennessee, Knoxville, TN, USA)

  • Geraldine Torrisi-Steele

    (Griffith University, Queensland, Australia)

  • Victor X. Wang

    (Department of Educational Leadership and Research Methodology, Florida Atlantic University, Boca Raton, FL, USA)

Abstract

Survey research is prevalent among many professional fields. Both cost effective and time efficient, this method of research is commonly used for the purposes of gaining insight into the attitudes, thoughts, and opinions of populations. Additionally, because there are several types of survey research designs and data collection instruments, the researcher has the flexibility to determine which methods will work best for his or her particular study. However, regardless of the method, the researcher must carefully select an excising instrument or construct the data collection instrument, as this is the key to a successful survey research study. This article defines survey research, outlines the basic structure for conducting such research, identifies some of the major challenges surrounding survey research and provides some recommendations, and provides some insights into the shape of survey research in the future.

Suggested Citation

  • Ernest W. Brewer & Geraldine Torrisi-Steele & Victor X. Wang, 2015. "Survey Research: Methods, Issues and the Future," International Journal of Adult Vocational Education and Technology (IJAVET), IGI Global, vol. 6(4), pages 46-64, October.
    • Handle: RePEc:igg:javet0:v:6:y:2015:i:4:p:46-64
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    Cited by:

    1. Wang, Deshen & Chen, Bintong & Chen, Jing, 2019. "Credit card fraud detection strategies with consumer incentives," Omega, Elsevier, vol. 88(C), pages 179-195.
    2. Shankar, Venkatesh & Kleijnen, Mirella & Ramanathan, Suresh & Rizley, Ross & Holland, Steve & Morrissey, Shawn, 2016. "Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 37-48.

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