IDEAS home Printed from https://ideas.repec.org/a/igg/jabim0/v6y2015i2p33-49.html
   My bibliography  Save this article

Revealing Customer Behavior on Smartphones

Author

Listed:
  • Mohammad Nabil Almunawar

    (School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei)

  • Muhammad Anshari

    (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei)

  • Heru Susanto

    (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei, Tunghai University, Taichung, Taiwan, & The Indonesian Institute of Sciences, Jakarta, Indonesia)

  • Chin Kang Chen

    (School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei)

Abstract

Recent development of mobile phones is very interesting as the new generation, known as “smart phones”, offer highly attractive features. The main advantage of smart phones is the ability to connect to the Internet from anywhere, consequently enabling them to remain continuously in touch with their social networks. This paper discusses how consumers in Brunei Darussalam (Brunei) responded to the survey of smart phones. A Theory of Reasoned Action Model is used to understand customers preference in choosing a specific product over the other. To assess the use of smart phones, the authors conducted surveys with consumers, stressing on product preferences, consumption behavior of smart phones, as well as opinions on the functionality of smart phones. The smart phone market in Brunei is dominated by the younger generation who is less sensitive towards price. In terms of usability, consumers prefer smart phones more than tablets or other mobile devices, the reason for their preference being the superior functional features which exist in smart phones.

Suggested Citation

  • Mohammad Nabil Almunawar & Muhammad Anshari & Heru Susanto & Chin Kang Chen, 2015. "Revealing Customer Behavior on Smartphones," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 6(2), pages 33-49, April.
    • Handle: RePEc:igg:jabim0:v:6:y:2015:i:2:p:33-49
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJABIM.2015040103
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Matthew Attahiru Gana & Henry Diko Koce, 2016. "Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers¡¯ Purchase Intention," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 121-127, April.
    2. Issa Khalil Alhasanat, 2020. "Using Smartphones in Learning Arabic by AOU Students," Higher Education Studies, Canadian Center of Science and Education, vol. 10(1), pages 1-48, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jabim0:v:6:y:2015:i:2:p:33-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.