Determinantes de la intensidad franquiciadora: un enfoque de agencia
This article studies, from an agency perspective, the factors that explain the franchisor decision to integrate versus franchise its outlets. The analysis of a sample of Spanish franchise networks shows that franchising is more likely when: a) the costs of inefficient risk allocation between agent and principal are low, b) agent effort is a key success factor, and c) it is difficult to control the opportunistic behaviour of the agent. Furthermore, the importance of franchisor effort seems to affect negatively to the percentage of franchised outlets.
Volume (Year): 27 (2003)
Issue (Month): 1 (January)
|Contact details of provider:|| Postal: |
Web page: http://www.fundacionsepi.es/
|Order Information:|| Web: http://www.fundacionsepi.es/revistas/presentacion.asp Email: |
When requesting a correction, please mention this item's handle: RePEc:iec:inveco:v:27:y:2003:i:1:p:151-172. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Isabel Sánchez-Seco)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.