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Audiovisual Media Services in the EU. Next Generation Approach or Old Wine in New Barrels?


  • Peggy VALCKE

    (ICRI – K.U.Leuven – IBBT)

  • David STEVENS

    (ICRI – K.U.Leuven – IBBT)


    (ICRI – K.U.Leuven – IBBT)


    (ICRI – K.U.Leuven – IBBT)


In this article, we analyse how the European legislator is currently responding to some of the recent changes in the media and communications environment with the adoption of the Audiovisual Media Services Directive. What is the European approach to address the challenges brought about by the technological changes in the audiovisual sector? How is the EU devising a future model for content regulation? The article also puts forward a number of critical remarks that should be taken into account in the framework of the debate on future content regulation, indicating where the AVMS Directive falls short.

Suggested Citation

  • Peggy VALCKE & David STEVENS & Eva LIEVENS & Evi WERKERS, 2008. "Audiovisual Media Services in the EU. Next Generation Approach or Old Wine in New Barrels?," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(71), pages 103-120, 3rd quart.
  • Handle: RePEc:idt:journl:cs7105

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    Cited by:

    1. Brogi, Elda & Parcu, Pier Luigi, 2014. "Evolving regulation for media freedom and pluralism in the European Union," Utilities Policy, Elsevier, vol. 31(C), pages 256-265.

    More about this item


    content regulation; audiovisual media services.;

    JEL classification:

    • K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment


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