IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v27y2017i1p19-34.html
   My bibliography  Save this article

Suppliers' corporate ability and consumer evaluations of a manufacturer

Author

Listed:
  • Hyunjin Kang
  • Bowon Kim
  • Yun Shin Lee

Abstract

This study explores consumer perceptions of supply chain partners. In particular, we analyse whether a supplier's corporate ability affects consumer evaluations of a manufacturer. We also examine the moderating effect of a supplier's market position, either the top-dog (strong) or underdog (weak) position. Using a vignette-based experiment, we find that a supplier's high corporate ability does not affect how consumers evaluate the manufacturer. However, a supplier's low corporate ability leads consumers to devalue the manufacturer. We also find that the effect of a supplier's corporate ability is moderated by the supplier's market position: the link between a supplier's low corporate ability and consumers' negative evaluations of a manufacturer becomes stronger when the supplier is perceived as in a top-dog position.

Suggested Citation

  • Hyunjin Kang & Bowon Kim & Yun Shin Lee, 2017. "Suppliers' corporate ability and consumer evaluations of a manufacturer," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 27(1), pages 19-34.
    • Handle: RePEc:ids:ijsoma:v:27:y:2017:i:1:p:19-34
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=83333
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alexander Tatarko, 2012. "Are Individual Value Orientations Related to Socio-Psychological Capital? A Comparative Analysis Data from Three Ethnic Groups in Russia," HSE Working papers WP BRP 03/PSY/2012, National Research University Higher School of Economics.
    2. Wai Ming To & Billy T. W. Yu & Peter K. C. Lee, 2018. "How Quality Management System Components Lead to Improvement in Service Organizations: A System Practitioner Perspective," Administrative Sciences, MDPI, vol. 8(4), pages 1-14, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:27:y:2017:i:1:p:19-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.