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Analysing of customer feedback on critical quality parameters to improve productivity in manufacturing - a case study

Author

Listed:
  • I.S. Stephan Thangaiah
  • Vinay Sharma
  • Vembar Nainar Sundharam

Abstract

Free market economy, technology innovation and peer's competition have forced manufacturing industries to adopt new strategies to sustain. To capture more market space against tough competency, industries are offering more options to buyers. This has indirectly reflected on industry's profit. Hence industries are concentrating all best possible method to overcome it. Traditionally, quality function deployment (QFD) has been used as a strategic tool to introduce cost effective new product development. This paper explores application of QFD differently. It analyses the manufacturing industry's operational process to achieve zero defect products which reduces raw material wastage, increase productivity and profitability. A study was conducted to understand the customer's preference of beverage products in Tamil Nadu State, India and prioritised them using analytic hierarchy process (AHP) and constructed zero defect quality matrix. All critical operational quality parameters are analysed and ranked. Suitable actions were recommended based on the observations.

Suggested Citation

  • I.S. Stephan Thangaiah & Vinay Sharma & Vembar Nainar Sundharam, 2018. "Analysing of customer feedback on critical quality parameters to improve productivity in manufacturing - a case study," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 23(3), pages 349-368.
    • Handle: RePEc:ids:ijpqma:v:23:y:2018:i:3:p:349-368
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    Cited by:

    1. Santosh B. Rane & Sandesh Wavhal & Prathamesh R. Potdar, 2023. "Integration of Lean Six Sigma with Internet of Things (IoT) for productivity improvement: a case study of contactor manufacturing industry," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 14(5), pages 1990-2018, October.

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