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Customer's purchase intention for a green home

Author

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  • Nik Ramli Nik Abdul Rashid
  • Mohd. Rizaimy Shaharudin

Abstract

The study has focused on the customer's purchase intention for a green home. Questionnaires had been distributed to the potential customers that had an intention to purchase a home. Descriptive statistics showed that almost 78% of the respondents had a clear preference for purchasing a green home; where, the majority of them were from those with a higher level of education. The partial least square (PLS) modelling was used to explore the relationship between the independent variables and the dependent variable. The results indicate that the environmental attitude (environmental concern and environmental knowledge), developer capability (trustworthiness and expertise), and the perceived role of the government positively influence the purchase intention of a green home. The results of this study also validate the effect of the stakeholder theory, which could give a meaningful insight for businesses in this industry when they formulate their future strategic marketing plan.

Suggested Citation

  • Nik Ramli Nik Abdul Rashid & Mohd. Rizaimy Shaharudin, 2017. "Customer's purchase intention for a green home," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 10(5), pages 581-599.
    • Handle: RePEc:ids:ijpman:v:10:y:2017:i:5:p:581-599
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    Citations

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    Cited by:

    1. Serdar Durdyev & Serik Tokbolat, 2022. "A quantified model for assessment of drivers of acquiring green buildings by potential clients," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3815-3831, March.
    2. Fraccascia, Luca & Ceccarelli, Gaia & Dangelico, Rosa Maria, 2023. "Green products from industrial symbiosis: Are consumers ready for them?," Technological Forecasting and Social Change, Elsevier, vol. 189(C).

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