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New Product Development and consumer culture: a review

Author

Listed:
  • Bijan Aryana
  • Casper Boks

Abstract

This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture's role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.

Suggested Citation

  • Bijan Aryana & Casper Boks, 2012. "New Product Development and consumer culture: a review," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 16(1), pages 45-62.
    • Handle: RePEc:ids:ijpdev:v:16:y:2012:i:1:p:45-62
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