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Cultural Significance of the One Town, One Product (OTOP) In the Province of Ilocos Sur

Author

Listed:
  • Jocelyn L. Absolor, Ed.D

    (Ilocos Sur Polytechnic State College, San Nicolas, Candon City, Philippines)

  • Orlando Batara, Ed.D

    (Ilocos Sur Polytechnic State College, San Nicolas, Candon City, Philippines)

  • Maria Teresa T. Garcia

    (Ilocos Sur Polytechnic State College, San Nicolas, Candon City, Philippines)

  • Isela Leif L. Absolor

    (Ilocos Sur Polytechnic State College, San Nicolas, Candon City, Philippines)

Abstract

This study highlights the cultural significance of the One Town One Product (OTOP) in the province of Ilocos Sur through the lens of the manufacturers. Descriptive qualitative research was used with seven registered OTOP manufacturers as participants. They shed light on the objective raised in this study. The participants were selected through purposive sampling and according to specific criteria. Semi-structured interviews were conducted to gather detailed responses about the cultural

Suggested Citation

  • Jocelyn L. Absolor, Ed.D & Orlando Batara, Ed.D & Maria Teresa T. Garcia & Isela Leif L. Absolor, 2025. "Cultural Significance of the One Town, One Product (OTOP) In the Province of Ilocos Sur," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 224-242, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:224-242
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    References listed on IDEAS

    as
    1. Bijan Aryana & Casper Boks, 2012. "New Product Development and consumer culture: a review," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 16(1), pages 45-62.
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