IDEAS home Printed from https://ideas.repec.org/a/ids/ijnvor/v16y2016i3p221-235.html
   My bibliography  Save this article

Understanding the WOM behaviour of e-service users: an empirical study in online travel services

Author

Listed:
  • Hongxiu Li
  • Reima Suomi

Abstract

This study proposed a research model to explore the WOM behaviour of e-service users based on the IS post-acceptance model. The research model was empirically tested in the research context of online travel services with data collected in China. The research results indicate that perceived usefulness and user satisfaction affect e-service users' WOM behaviour positively together with trust. Perceived usefulness was found to exert the strongest influence on WOM behaviour followed by satisfaction and trust. The implications for theories and practice are also discussed.

Suggested Citation

  • Hongxiu Li & Reima Suomi, 2016. "Understanding the WOM behaviour of e-service users: an empirical study in online travel services," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 16(3), pages 221-235.
    • Handle: RePEc:ids:ijnvor:v:16:y:2016:i:3:p:221-235
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=79177
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Afnan Ibrahim Alothman & Soad Abdullah Al-Meshal, 2022. "The Impact of Website Design and Customer Support on Customer Experience and Its Relation to Fintech Adoption Intention in Saudi Arabia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 126-126, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijnvor:v:16:y:2016:i:3:p:221-235. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=22 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.