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Bundling for B2B procurement auctions: current state and best practices

Author

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  • Tobias Schoenherr
  • Vincent A. Mabert

Abstract

This study provides an overview of the current state of practice in bundling multiple items together for B2B procurement auctions. On the basis of insight obtained from 30 case study firms and an exploratory survey, the paper presents conditions, uses and contents of bundles and discusses the benefits and challenges of bundling. Successful approaches are illustrated from participating firms. For the interested practitioner, the paper outlines how this activity should be integrated into the firm's strategic procurement process. Furthermore, a proposed framework views bundling in the context of applicability and suggests generalisations. In addition, a scoring model is proposed, which provides guidance for the practicing professional in answering the question whether to bundle items together or not.

Suggested Citation

  • Tobias Schoenherr & Vincent A. Mabert, 2006. "Bundling for B2B procurement auctions: current state and best practices," International Journal of Integrated Supply Management, Inderscience Enterprises Ltd, vol. 2(3), pages 189-213.
    • Handle: RePEc:ids:ijisma:v:2:y:2006:i:3:p:189-213
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    Citations

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    Cited by:

    1. Ritwik Raj & Mark H. Karwan & Chase Murray & Lei Sun, 2022. "Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(4), pages 375-392, August.
    2. Martin Bichler & Pasha Shabalin & Alexander Pikovsky, 2009. "A Computational Analysis of Linear Price Iterative Combinatorial Auction Formats," Information Systems Research, INFORMS, vol. 20(1), pages 33-59, March.
    3. Gheorghe MILITARU & Daniel SERBANICA, 2008. "Competitive Advantage By Integrated E-Business In Supply Chains: A Strategic Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 27-36, November.

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