IDEAS home Printed from https://ideas.repec.org/a/ids/ijilea/v17y2015i2p217-233.html
   My bibliography  Save this article

Gender differences and consumer's repurchase intention: the impact of trust propensity, usefulness and ease of use for implication of innovative online retail

Author

Listed:
  • Muslim Amin
  • Sajad Rezaei
  • Firouzeh Shajari Tavana

Abstract

The importance of online consumer behavioural retention among different group has been recognised as an issue for online marketer in light of expansion of e-commerce and implication for online retailing innovativeness and continuous improvements. As such, gender differences beg attention for further studies in internet retiling context. This study endeavours to examine the impact of perceived ease of use (PEOU), perceived usefulness (PU) and trust propensity on repurchase intention (RI) in which the role of gender differences is concerned with implication of website innovativeness. The online and offline surveys among Malaysian online shoppers performed to empirically test the proposed research framework with a total of 300 valid questionnaires. The findings suggest that there is significant difference between males and females in determining RI, thus, gender can be used to predict RI. Moreover, PU and trust propensity found to be key predictor factors in online shopping behavioural intention while PEOU does not. Specifically, gender differences between males and females found higher in trust propensity rather than PU, PEOU and overall RI. The social implication, practical implication and theoretical contribution of research with concern of limitation are discussed.

Suggested Citation

  • Muslim Amin & Sajad Rezaei & Firouzeh Shajari Tavana, 2015. "Gender differences and consumer's repurchase intention: the impact of trust propensity, usefulness and ease of use for implication of innovative online retail," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 17(2), pages 217-233.
    • Handle: RePEc:ids:ijilea:v:17:y:2015:i:2:p:217-233
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=67409
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kautish, Pradeep & Paul, Justin & Sharma, Rajesh, 2021. "The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    2. Thuy-vy Pham & Nhu-Y Ngoc Hoang & Hai-Ninh Do, 2021. "The “e-Wallet Generation”: How Barriers and Promoting Factors Influence Intention to Use," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 413-427, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijilea:v:17:y:2015:i:2:p:217-233. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=57 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.