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Strategic orientation and performance of small and medium enterprises in Bangladesh

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  • Sandip Sarker
  • Mollika Palit

Abstract

The performance of small and medium enterprises (SMEs) is considered one of the driving forces for developing countries like Bangladesh, where the economy has benefitted greatly from the contribution of SMEs. Hence, the aim of this study is to identify whether there is any relationship between strategic orientation and the performance of SMEs operating in Bangladesh. From the existing literature, three variables of strategic orientation have been developed: market orientation, learning orientation and entrepreneurial orientation. The result shows that six out of ten variables of strategic orientation, e.g., customer orientation, inter-functional coordination, proactiveness, autonomy, risk taking behaviour and innovativeness are statistically significant with SME performance. However, the study found that learning orientation has no notable relationship with performance. The findings of this study can be useful for researchers as well as SME owners to generate further ideas about their business strategy and enhance their financial performance.

Suggested Citation

  • Sandip Sarker & Mollika Palit, 2015. "Strategic orientation and performance of small and medium enterprises in Bangladesh," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 24(4), pages 572-586.
    • Handle: RePEc:ids:ijesbu:v:24:y:2015:i:4:p:572-586
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    Citations

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    Cited by:

    1. Zhenia Tahmasebinia & Aliakbar Jokar & Amir Mohebi & Sogand Fardmehregan & Mehdi Beigi & Foozhan Tahmasebinia, 2022. "A Study on the Impact of Market and Strategic Orientations on Business Performance by Emphasizing the Role of Innovation as a Mediator," Business Management and Strategy, Macrothink Institute, vol. 13(2), pages 67-84, December.
    2. Najwa Asha’al & Bader Obeidat & Hazar Alhmoud, 2019. "A Theoretical Study on the Impact of Strategic Orientation on Organizational Performance: Examining the Mediating Role of Learning Culture in Jordanian Telecommunication Companies," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(1), pages 24-40, January.
    3. Farhad Uddin Ahmed & Louis Brennan, 2019. "Performance determinants of early internationalizing firms: The role of international entrepreneurial orientation," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 389-424, September.
    4. repec:jso:coejss:v:8:y:2019:i:1:p:24.40 is not listed on IDEAS
    5. Fred Phanuel Okangi, 2019. "The impacts of entrepreneurial orientation on the profitability growth of construction firms in Tanzania," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-23, December.

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