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Soft starters, research boutiques and product-oriented firms: different business models for spin-off companies

Author

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  • Roland Helm
  • Oliver Mauroner

Abstract

In the present study we investigate the business model dimension in the starting configuration of such companies, which refers to the degree of product orientation the company already has at its time of incorporation. We found three different types of business models. The first category consists of technical consulting firms and research boutiques and the second category includes start-ups with product-oriented attitude from day one. Finally in category three we group companies that start as consulting agencies, with the specific intention to become product-oriented companies, the so called 'soft starters' or transitional start-ups (Heirman et al., 2003).

Suggested Citation

  • Roland Helm & Oliver Mauroner, 2011. "Soft starters, research boutiques and product-oriented firms: different business models for spin-off companies," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 12(4), pages 479-498.
  • Handle: RePEc:ids:ijesbu:v:12:y:2011:i:4:p:479-498
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    Citations

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    Cited by:

    1. K. Poehlmann & R. Helm & O. Mauroner & J. Auburger, 2021. "Corporate spin-offs’ success factors: management lessons from a comparative empirical analysis with research-based spin-offs," Review of Managerial Science, Springer, vol. 15(6), pages 1767-1796, August.
    2. Riikkinen, Mikko & Pihlajamaa, Matti, 2022. "Achieving a strategic fit in fintech collaboration – A case study of Nordea Bank," Journal of Business Research, Elsevier, vol. 152(C), pages 461-472.
    3. Roland Helm & Oliver Mauroner & Kendra Pöhlmann, 2018. "Towards a better understanding of performance measurements: the case of research-based spin-offs," Review of Managerial Science, Springer, vol. 12(1), pages 135-166, January.
    4. David J Smith & Michael Ehret, 2013. "‘Beyond the golden triangle’: Biotechnology incubation in the East Midlands region of the UK," Local Economy, London South Bank University, vol. 28(1), pages 66-84, February.

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