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Assessing the impact of corporate credibility and technology acceptance on online shopping

Author

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  • Esther Swilley
  • Ronald E. Goldsmith

Abstract

The purpose of this study was to assess the relationships between perceived ease of use, usefulness, trustworthiness, and expertise with self-reported willingness to give information to an e-vendor, future e-vendor purchase intentions, and to recommend the e-vendor to others. Data from a survey of 70 adult respondents showed that perceived ease of use, perceived usefulness, and perceptions of corporate trust were positively correlated with future purchase intentions and willingness to recommend the e-vendor to other consumers. Only trust, however, was positively associated with information giving. Perceived corporate expertise was virtually unrelated to how consumers evaluated their online vendors.

Suggested Citation

  • Esther Swilley & Ronald E. Goldsmith, 2007. "Assessing the impact of corporate credibility and technology acceptance on online shopping," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 1(3), pages 199-216.
    • Handle: RePEc:ids:ijemre:v:1:y:2007:i:3:p:199-216
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    Cited by:

    1. Mariani, Marcello M. & Ek Styven, Maria & Teulon, Fréderic, 2021. "Explaining the intention to use digital personal data stores: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 166(C).

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